Mahindra’s new SUV brand, XUV700, received a stupendous 25,000 bookings in the first 57 minutes of its launch. The 25,000 XUV700s on the market today at its launch price represent up to six months of production, depending on the variant. It also makes the XUV700 India’s first automobile to reach this breakthrough.
Bookings will now restart on October 8 at 10 a.m. Buyers can reserve their favored XUV700 – which is available in two variants – through car companies or online platforms at the new price points that will be in effect for the next 25,000 bookings, after which prices at the time of delivery will apply.
“We started opening reservations at 10 a.m today.” We are very grateful and appreciative for the strong reception. At the committed launch prices, this equates to up to six months of production depending on the variant. While we initially expected the visitors and equipped our system with additional server capacity, the enormous response may have resulted in a delayed customer experience for some of our shoppers,” stated CEO of Automotive Division, M&M Ltd, Veejay Nakra.
As per the organization, the XUV700 has gotten a lot of attention on social media since its name was revealed. According to the company, there have been 222 million gross video views and 6.48 million online visibility. During this time, it also claimed to have received over 2.6 lakh queries.